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Winners and Losers
It seems that our politicians have shortcomings when it comes to managing their online
profiles. During the campaign we have seen politicians for both the ‘Yes’ and ‘No’
sides going back to grass routes politics -
But how well did they utilise social media and social networking to gain support?
The infographic below shows that Gordon Brown improved his overall Social People
Rating (SPR) by the biggest margin as a result of his positive engagement through
social media and the positive impact this had on the campaign during the latter stages.
His ‘Moment of Destiny’ publication and his last minute address in Glasgow boosted
interest, following and support for the ‘No’ campaign and some commentators have
even gone as far as to say that Gordon is a hero that saved the day. Interestingly,
his social media accounts mirror this change in popularity, with increased numbers
of re-
Gordon Brown is the UN Special Envoy for Global Education and Member of Parliament
for Kirkcaldy and Cowdenbeath and a passionate Scot. During such an incredibly important
referendum likely to affect the whole of the population of the UK, Gordon found time
to remind his Twitter followers about the issues of protecting children around the
world from conflict -
Other politicians didn’t do so well with the Social People Rating of 4 other leading politicians falling backwards.
Social People Ratings Published for 5 UK Politicians
Following the decision by the Scottish people to remain within the United Kingdom,
the SP-
